• There was a reduction in the disposable income of Polish consumers due to job losses and salary cuts during the pandemic, which forced them to opt for low-priced solutions in many product categories. Plastic pouches, which are inexpensive and lightweight, showed a volume growth of 22.9% in the home care segment, driven by the increased sales in laundry and dishwasher detergent, in which the pack types grew 26.0% and 27.1% respectively in volume terms in 2020.
• COVID-19 induced lockdowns and office restrictions meant people spending more time at home. This increased their at-home consumption of meals which led to increased demand for dishwasher detergent. This boosted the demand for blister/strip packs and HDPE bottles, which showed a volume growth of 16.6% and 7.8% respectively in 2020.

• In the wake of COVID-19, people have become more cautious about their surroundings, trying to make them as clean as possible. This trend helped increase the demand for surface cleaners. HDPE and PET bottles, two of the main pack types of surface cleaners, showed a volume growth of 2.6% and 4.6% respectively in 2020.
• The demand for larger pack types is increasing as more consumers are buying these pack sizes either through traditional stores or through e-commerce websites. This helps consumers decrease the frequency of outside visits, and provides a better price per unit value. As a result, pack sizes such as 3,000 ml and 4,000 ml HDPE bottles and 2,000 ml PET bottles showed a volume growth of 15.0%, 8.9%, and 6.3% respectively in 2020.

• Pre-COVID, there was an increasing focus on the development and buying of products that came in sustainable packaging, but the pandemic disrupted this trend. The trend is expected to regain momentum over 2021-25, as life returns to normal. Therefore, recyclable plastic pouches and glass jars are expected to grow at a volume CAGR of 19.2% and 11.9% respectively over 2021-25.
• Polish consumers are becoming more cautious about the packaging and ingredients of the products they purchase, and brands are expected to increasingly use labeling callouts to communicate the contents to the customers. Brands highlighting natural ingredients and recyclable packaging used can stand out from their competitors and gain customers’ attention. Therefore leading companies such as Procter & Gamble are working on the development of several new ecological sustainable products.

Click here for more detailed information from Euromonitor on the Home Care Packaging industry