• Owing to its light weight and ease with which it can be transported and stored, flexible packaging continued to dominate the dog and cat food market with a volume share of 85.9% in 2020 showing volume growth of 2.9%.
• Among flexible packaging, stand-up pouches were the leading pack type with a volume share of 91.6% and volume growth of 2.9% in 2020. This is because stand-up pouches can be easily molded into various pack designs and sizes, which helps customers choose from a variety of options as per their pet size and needs.

• Shopping from e-commerce websites is increasing as it helps the customers to reduce their outside trips and the product is delivered at their doorstep. As a result, many manufacturers are shifting from metal cans to plastic pouches as the latter is more suited for transportation. This resulted in a volume decline of metal beverage cans in dog and cat food by 1.1% in 2020.
• Folding cartons saw a strong increase in its sales, although from a small base, which showed a volume growth of 9.5% in cat food in 2020. This is because they help the brands to stand out from their competitors as plastic pouches dominate the segment. Folding cartons can be seen differently from the rest in terms of shape and can help attract the customers’ attention.

• The popularity of e-commerce websites is expected to continue over 2021-25 as it allows customers to easily compare various brands and their price points, thereby making third-party marketplaces such as Wildberries, Ozon, and Beru popular websites for pet food shopping. As a result, flexible packaging, which is most suited for transportation, will continue to show a strong volume CAGR of 2.5% over 2021-25.
• The trend of differentiating from the competitors using different pack types is expected to remain in Russia. As a result, folding cartons, which is a good material for secondary packaging, as it is environmentally friendly, is expected to show a volume CAGR of 12.1% over 2021-25.

Click here for more detailed information from Euromonitor on the Dog and Cat food Packaging industry